Kellie Soto
Experience Designer
for Companies & Creators

Make the work clearer, easier, and harder to ignore.

From internal comms and workplace experiences to the deck you need to send tomorrow.
COME ON IN
  • Strategy
  • Systems
  • Experience design
  • Internal comms
  • Workplace Experience
  • Decks that land
THE DECK SYSTEM · $5,000

Your next hundred decks are already designed.

Stop paying for the same presentation over and over. Get a flexible, custom system your team can mix, match, and update in minutes—for any audience.

System in hand within 2 weeks of kickoff.

Let's talk →
What's in the box
  • A 30-minute kickoff call
  • Up to 50 customizable slides
  • Your brand built in
  • A ready-to-reuse asset library
  • AI-ready instructions
  • A personalized Loom walkthrough

Hey, I'm Kellie.

I led workplace experience at Spotify, where I learned that what you make matters—but how people experience it matters just as much.

Now I help companies, founders, and creators turn good work into something people can understand, use, and remember. I clarify the structure, shape the experience, and build the communications and visual identity that bring it all together.
Kellie on a green couch with her partner, their long-haired cat, and her baby
cat mom.
human mom.
friend. lover. oldest sister. libra.
builder of things & relationships.
How I work
  1. 1. Tighten what’s happening behind the scenes
    The workflows, processes, and decisions nobody sees—but everyone feels. I find what’s getting in the way and build a clearer way forward.
  2. 2. Shape the experience from end to end
    Whether it’s a program, internal process, or client-facing launch, every touchpoint feels connected—not cobbled together.
  3. 3. Make the work clear and recognizable
    The communications and visual identity that help people understand it, use it, and remember it.
1 2 3
Three moves, in order. Structure first. Experience next. Identity last. Because what people see only works when what’s behind it does.

Other ways we can work together.

PROJECT PRICED BY SCOPE
Partner with me on a project
You’re building a program, launching something new, or changing how your team works—and it needs more than a polished surface. I shape the structure, experience, and identity so the whole thing works and feels intentional.
Tell me what you're building →
?
RETAINER FROM $165/HR
Keep me on retainer
An ongoing partner for the work that keeps moving—new initiatives, evolving systems, and everything that needs to stay consistent.
10-hour monthly minimum, two-month commitment.
Ask about retainers →
1:1 SESSION $125/HR
Book a 1:1 working session
Bring a half-formed idea, a tricky decision, or something that needs a second set of eyes. One focused hour.
Book an hour →

“Kellie has the rare ability to see both the big picture and the fine detail, ensuring visionary strategies are executed with precision. Her work left an indelible mark on our culture, and on everyone fortunate enough to work alongside her.”

FORMER GLOBAL HEAD OF WORKPLACE · SPOTIFY
I’m blushing!
Zoomed out.
Dialed in.
Never disconnected. 
ON THE SIDE

Things I’m building for myself.

Small experiments where I get to be the client. Same method, fewer rules, a little more mischief.
RANT
  • The Work Rant
    An anonymous listening game for everything making work harder than it needs to be. Built to surface patterns, overlooked problems, and places where better tools or support could help.
    Go rant →
  • The Keeping Room
    A place to save the stories behind the things you keep. Add a photo, note, or voice memo, then pass the story on to someone you love.
    Join the waitlist →

Tell me what you're building. 

hi.
Before this
Workplace Experience at Spotify
Experience & Design at AKQA
15+ years making complex work feel clear
© 2026 KELLIE SOTO ← 1 / 8 →